About ‘India – An Alphabet Ride’
This book authored by Ms. Shallu Jindal is an effort to make India intelligible for our young ones. Introducing a country to a pre-adolescent sounds an impossible task. Where do you begin to simplify and what do you leave out entirely? Shallu Jindal, vice-president of the Flag Foundation of India, attempted this task some success in her book ‘India: An Alphabet Ride’, illustrated beautifully by Priya Kuriyan and published by the New Delhi-based Natraj Publishers.
Mrs Jindal covers a breadth of subjects. Each alphabet represents a place, phenomenon or personality and each encompasses subjects related to it. There are some routine entries like Unity under “U" and Nehru under “N". The more interesting compilations such as the Himalayas, salutations or greetings in local Indian dialects, or staples from regional cuisines have one- or two-line explanations. There’s a mention of the Karnataka Khadi Gramodyoga Samyukta Sangha, the sole manufacturers of the Indian flag in Khadi, of buttons and Chaturanga, the game, and Aryabhatta’s concept of ‘shunya’ (zero), all Indian inventions.
Regions, languages (you also know that we have 1,576 mother tongues) and communities are widely represented.This is a great first book on India to buy for a child up to eight-nine years of age.
About ‘Freedom Book’
'Freedom' compiled by Shallu Jindal brings together the words and ideas of a nation as diverse as India. It is a tribute to the legendary men and women who contributed to India's independence. At the same time, the book expresses what Indians feel for India. The message of the book is of secularism, unity and brotherhood. It is a celebration of all that is Indian - and makes for a perfect gift book for all times.
The book is in colour, designed in the colours of the Indian flag, with quotes, ideas, poems, and excerpts from speeches by well-known Indians. Each copy of the book has an attached ribbon bookmark which holds a colored metal Indian flag at the end. The book is interspersed with spectacular photographs from various parts of India that lend themselves to the words or ideas expressed through the book. The personalities quoted in the book range from well-known contemporary Indian writers, thinkers, politicians, artists to legendary poets, spiritual leaders, freedom fighters, as well as former Prime Ministers and former Presidents. The concept of the book, its unique size, and design make for an ideal souvenir from India. The book encapsulates India's rich history and architectural heritage, as well as its vast literature and poetry and blends it with the wisdom of our spiritual gurus and political leaders. It is a book for all ages - and for people from all parts of the world. It's really 'India in your pocket'. It has been published by Flag Foundation of India in collaboration with Natraj Publishers.
About ‘Tiranga’ Book
The Tricolour is a common factor of inspiration for every Indian it is indeed a true expression of pride for our mother land. To take this victory beyond pure symbolism and translate it into action, Flag Foundation of India is undertaking various projects motivating the people of our country to draw inspiration from the National Flag and work for the betterment of the nation.
As the Vice-President of the Flag Foundation of India Ms. Jindal thought of many ideas through which the ideals of the Tricolour could be spread all over the world. One of them has been the Traveling Exhibition to which Ms. Jindal gave her unstinted devotion to. For over two years she worked with the noted photographers Samar and Vijay Jodha to bring together a book Tiranga: A Celebration of the Indian Flag, which extends the same philosophy to the world of photography.
The book was extremely well received and that is when the idea of the book becoming the core of a traveling exhibition mooted. The very first exhibition was held in the national exhibition at the prestigious Visual Arts Gallery at the India Habitat Centre. Thereafter the exhibition has travelled to Jaipur to be a part of the unique annual festival which the pink city hosts, Virasaat. Thereafter the exhibition went to India's economic hub and financial capital Mumbai where for over ten days it enthralled a captivated audience.
The exhibition then travelled to one of the most important landmarks in London, The Nehru Centre where it was held in the third week of January, culminating on India's Republic Day on January 26th 2007. According to Ms. Jindal "We had a lot of appeal for people in London not only because of its theme or the fact that the images have been taken in various parts of India but because it represents the best of Indian photography". The exhibition had also been exhibited at Epicentre, Gurgaon in August 2008 to mark the Indian Independence Day.
The exhibition is not just an art project though but is gathering momentum through which people all over the world and the young in India would come to know everything beautiful that India has come to represent in the modern world. An ancient nation very much working in tandem and harmony with the needs, expectations and objectives of the modern world.
About ‘My Life, My Words - Remembering Mahatma Gandhi'
About Sixty years after his death, the fundamental principles of Gandhi's philosophy of unity, brotherhood and non-violence stand threatened around the globe. This book is an effort to provide vignettes into the life of this great man, and into his profound thinking. 'My Life, My Words - Remembering Mahatma Gandhi,' is a book which claims to reintroduce the Father of the Nation to the mainstream, was launched as a tribute to the late leader on the 60th anniversary of his martyrdom. The coffee table book was launched by the Flag Foundation of India in association with Natraj Publishers. Ms. Shallu Jindal Vice President, FFOI was honored to write the foreword for this book honoring one of her inspirations in life - Bapu. She feels the book is designed and structured in a way to appeal to all ages and groups across all the sections of the society. It is an attempt to reintroduce Mahatma Gandhi to the mainstream. Sincere effort has been made to provide vignettes into the life of this great man and his profound thinking. The book contains the finest pearls of Mahatma Gandhi's wisdom and offers readers a simple and yet profound introduction to his life and words.